You don't need hundreds of thousands of followers to start

Many people start with the same thought: “I only have a few hundred followers. Who would need me?” If that sounds like you, here's the good news: brands are often looking for exactly people like you — real, relatable, the kind of people others trust.

Why authenticity wins

When an ad looks like a real person genuinely trying a product, viewers take it as a recommendation from a friend rather than a loud advertising campaign. This kind of content is called UGC, or user-generated content: short videos, photos, reviews or unboxing clips. Brands use it in their ads, on their websites, in emails and on social media.

A content creator is not the same as an influencer

An influencer offers their audience and influence. A content creator offers authentic content that a brand can use on its own channels. That's why you don't need thousands of followers to start. Your value lies in how clearly and honestly you can show a product.

What this means for you

Your start is not “too small”. Many collaborations begin with barter: you get the product, the brand gets a video. Every finished video is proof that you can do it, and you can show it to the next brand. Over time, some collaborations become paid ones.

The first step

Everyone who seems experienced today once published a first video they weren't sure about. The only difference is that they published it. Create your profile on Vibzy and let brands find you.